Arya (Allu Arjun) and Ajay (Navadeep) are friends since childhood. Or put it straight, Arya forces Ajay to make friendship with him. Arya is always obsessive to be with Ajay. Years later, Ajay becomes big businessman, and once again Arya puts Ajay in a situation to take him as ‘software engineer’ in his company. Arya behaves as Mr.Perfect at his office. Geeta (Kajal) enters into the office and soon dramatic things happen. Arya and Ajay both love her, but Arya tries to make her fall in love with him his ‘tricks’. To avoid, Arya, she starts loving. But suddenly, her father Rajireddy (Mukesh Rishi), a factionist, settles her marriage with Subbireddy (Ajay), a son of another factionist. Ajay tells Arya to go to her village and disrupt the marriage. After Arya setting his steps in the village, more dramatic things happen. Rest of the drama is all about how Arya gets Geeta in the end as his lover.